During the press launch for the 2011 GSX-R600 – held recently at Barber Motorsports Park in Leeds, Ala. – Suzuki stated that more than 360,000 GSX-R models have been sold in the U.S. since 1986.
"To us at Suzuki, the GSX-R is a brand, it's not just a model," said Rod Lopusnak, National Sales Manager at American Suzuki. "That's how important the GSX-R600, 750, and of course 1000, are to us, to our company. That [GSX-R line] is our DNA. That’s what Suzuki is."
American Suzuki didn't have the best year in 2010, but with its new middleweight supersports the company has high hopes of turning matters around in 2011, while at the same time continuing to build on the heritage of GSX-R name.
More: 2011 Suzuki GSX-R600 Review on Motorcycle.com