Join Date: Dec 2009
Motorcycle: 1995 GSXR1100, 2000 TL1000R, 2006 Harley Davidson Sportster 883 Custom, 2003 100th Aniv. Harley Davidson Fatboy, 2004 Harley Davidson VRSCA "Vrod"
Re: Tips for buying from a dealer?
I have been in auto sales for 10 years....no different then bikes....You want to develope a good relationship with ONE salesman that you can trust and is fair and honest. Now this is hard to find but this is what I have built my business on. When I came to work at my dealership 10 years ago I had never been in the business before and didn't care to be. I have a degree in Business Banking and Marketing Management so I was going to work at my local investment bank but a friend I have known since 6th grade was a Finance Mgr at this dealership and said I would fit how they do business....I laughed...No way was I riping people off to feed my family....he said, "We dont work that way...come try it and if you like it and it's what I say it is then stay...if not give it two weeks and leave!"....well as I said I have been here for 10 years now...guess I am staying....There are good saleman out there...Yes they are hard to find...but the idea as stated before is to find someone that you mess with that is fair....but you as the buyer has to be fair too...contrary to belief the dealership is intitled to make a profit...it takes a lot of money to run a dealership and pay the floorplan (payments of about 1% of the cost of a car or in this case bike that a dealer pays after 90 days of it being on the lot...so we have 90 days interest free to sell it....after that we pay 1% a month until it's sold) but yes we are intitled to a 'fair' profit....the key is FAIR...so don't beat your salesman up....you do not want to do that...he is the guy that is going to bat for YOU. remember he doesn't make anything if you don't buy....usually...I say usually as i do not get paid a commision...i get a salary and then $100 a car and then bonuses at 10-12-15 cars a month, demo allowance, and bonuses from the manufacturers...but most people do get a commision so the salesman's job is to work for you to get you a fair price...now there are a lot of sleaze bag guys and girls out there both as salesmen and buyers....but do not give up....you just have to tell the person you are trying to work with in a very nice manor that you are looking to develope a relationship for years to come and will stay loyal to him or her as long as they return the same to you, that you want a fair price and no bs...but do not come off condisending cause if you do....YOU WILL PAY MORE TRUST ME....there are many ways to 'work' a deal....but if there is trade leave it out...don't even mention it....get the fair price on the bike...then if you have a trade once you are satisfied with the price of the new/used bike then tell the salesman that you may decide to trade a bike you have or sell it outright....but make it clear that you will only be able to purchase the new bike if either he gives you enough for the trade that you need or you sell the trade outright first and then would come in and buy the new bike...remember this is all AFTER you have gotten your fair price on the new one....that way the new bikes price is established and after you have settled on an interest rate on the new purchase....if there is a possible trade this is the LAST thing you mention or work out....you want all other aspects of the deal established first in a FAIR way to you AND the dealer. that way you are comfortable....then talk trade if there is one...now remember you will see bikes like your trade, if you have one, at the dealership....and NO you can not trade your bike for what they are asking for that same bike they are selling used on their lot....YOU are not a dealer, don't have the overhead they have, can't provide a warranty on the bike, didn't inspect the bike, service it, and can't provide financing like they can so no you can't buy your new bike at a wholesale level (meaning a $100 over invoice or so ) and then trade your bike in at full retail (meaning the amount they are asking for a used bike on their lot)....the rule is this....Trade at Wholesale/buy at wholesale....buy at retail/trade at retail.....NOT trade retail/buy wholesale.....it WON"T HAPPEN I PROMISE YOU.....Now always remember this...as you will probably see after this post by me....someone you know will always chime in and say they got a better deal then you did, you got riped off....trust me it's not true....a friend, coworker, relative, or neighbor can always buy it cheaper then you can.....it's not true....they are telling you one part of the deal...the selling price....they aren't telling you that they might have bought it $500 cheaper then you but paid a much higher interest rate and their trade in was worth $1000 more then what the dealership really gave them and they paid $300 higher in warranty price then they should have paid.....not who got the better deal? YOU DID....You went in was fair to your dealership and saleman that went to bat for you that you are going to go to him and ONLY him for years to come ( a quick way to get terrible service is to jump salesman to salesman....you will get screwed and then no one will go to bat for you when you are 3 months out of warranty and your engine or trans goes out....verses if you had the same salesman for years, was nice and fair with him/her, and frequented the dealership to have service performed or bought some parts every now and then....the internet can cost you a lot more in the end....yes you may save some greenbacks on that new helmet you want but when that engine or trans has a big problem and you ask the dealership to step up and go that extra mile to cover it even though you are 300 miles out of warranty...go try to call that internet guy you bought a helmet from and saved a whole $40 and ask him if he will cover that engine and trans problem for you....click....oh sorry that's the phone hanging up or you may hear him laugh so hard his face will hurt....this is why a relationship with the dealer is important...and you don't think it will happen to you.....if you think that you are the next person it will happen to...i've been around too long...i've seen it! so sorry to jump around but I hope this helps and any questions just ask.....I am new on here but I have a TL1000R as well and live on thier forums....but also have my love of my life my 95 Gixxer 1100 that I just restored (my first new bike I ever bought) that looks brand new...so why not chime in here too....Good luck and ride safe.....and Oh yeah be nice to your salesman....he might just be holding the ladder you climbed up to the top of your new bike on..and might just be holding it when you climb back down when you are having a problem....you will want him to be there for you!