RE: lowering the price for a trackday...
I'm a trackday provider and my customers have spoken with their wallets, and they'd rather pay $25 or $50 more for the trackday - and have a better experience (by getting in more quality track miles).
My suggestion to riders is to record your mileage ridden at your trackdays - and figure out your "dollars per mile".
Use this number to help you decide which org to ride with.
My guess is most people will remember having a great trackday way longer than spending a few extra dollars.
My original question "What can T-day providers do to get YOU to ride more track days?", stemmed from a conversation (with a bunch of TD riders) about what motivates a rider to do track days. There are probably as many reasons as there are riders. Fun, going fast, friends, learning, progressing, doing better than the last TD, etc.
So why isn't every track day, with every provider, sold out?
Money? Take it to the extreme. If providers could charge 1$ a day and the riders get the same track day experience that they get now, I would assume that every event would be sold out.
One of the ski areas on Mt. Hood used to have 10$ (normally 25$) Saturday evening lift tickets, which was the only way I could afford to take my whole family skiing more than 3 or 4 times a year. It would get so crowded that it was no fun. The lift attendants told me that there was at least 5 times more skiers/snowboarders than any other night.
I'm sure track days would be the same. And really really low prices would attract the kind of riders that make the providers (and their regular customers) lives miserable. If lowering the price would detract from my track day experience, then I am all for keeping it the same.
My wife rides also so track days are very expensive, relative to my income. We really do want to do more of them than we do, and I could probably afford it, but it would break the budget and 401k contributions.
Do you have a strategy, or method, to convince someone like me to do more track days with you?